Seeks to understand how and why people make consumption decisions then apply this understanding to marketing strategies. Concepts of the consumer decision-making process, personal and interpersonal factors and their impact on consumer decisions are major components. 03/30/2020-06/13/2020 Online/Lecture Days to be Announced, Times to be Announced, Room to be Announced
- Teacher: John Eichenberger
Offers a comprehensive investigation of strategic marketing in a global environment. Topics covered will include research, ethics, consumer behavior, product strategy, distribution strategy, promotional strategy and pricing strategy. 01/06/2020-03/21/2020 Online/Lecture Days to be Announced, Times to be Announced, Room to be Announced
- Teacher: John Eichenberger