Introduces the American business system in a changing global environment. Disciplines covered include economics, entrepreneurship, formation, accounting, finance, marketing, and management. 04/02/2019-06/13/2019 Lecture Tuesday, Thursday 01:00PM - 02:50PM, Room to be Announced
Offers a comprehensive investigation of strategic marketing in a global environment. Topics covered will include research, ethics, consumer behavior, product strategy, distribution strategy, promotional strategy and pricing strategy. 01/07/2019-03/23/2019 Online/Lecture Days to be Announced, Times to be Announced, Room to be Announced